Ready to lose weight, have more energy, gain confidence and more?

Established in 2017


Our Mission is to learn about you, what your hopes and dreams are, what your strengths and weaknesses are, what you are passionate about, and work with you side by side to design your optimal lifestyle. We have identified what we believe to be the 5 key elements that have the potential to drastically improve your life.

We believe that if we start with nutrition and mindset and master those and when you are ready add on a functionally appropriate exercise plan, delve into your current relationships and life vision than we can create lasting habit change from the inside out.

We are here to empower and push you through motivational and purpose driven coaching to be your greatest self!

We believe in your potential! Are you ready to believe?


Nutrition and physical fitness are extremely important, but if your mindset isn’t set for growth we end up falling back into old patterns and habits that send us backwards instead of towards our goals where we want to be. We are going to dig deep into the standards, beliefs, patterns, attitudes, habits, fears and other factors that are sabotaging your results and change your mind to change your life.


Why am I doing what I am doing? What do I want out of life? How can I get all the things I want? When we don’t have a clear vision of what we want, why we want it and how we can get there than life can seem overwhelming, out of control, anxious, unsure, etc... This is not the optimal state to be in to make the physical, mental, social and emotional transformations. During the life vision element we put all of the pieces of the puzzle together to allow you to be more intentional in creating the wellness and life you want rather than letting life just happen to you. We will dive into and map out your hopes, dreams, and goals that you have for your future and the standards, values, beliefs, habits and patterns that have stopped you from reaching your true potential.


When it comes to nutrition many of us know what we should do, but the difficult part is turning the shoulds into musts and making them habits that stick for life. Therefore, we focus on educating you, helping you build the right habits for your goals, being your accountability system, and helping you navigate through the pitfalls of your journey.


We all know we need to exercise, but there are many factors that keep us from achieving the physical fitness level that we desire. The Potential-U takes all the guess work out of what kind of exercise, when, how much, where to exercise, why certain exercises, etc… and builds an exercise program that is geared towards your goals, lifestyle, ability level, limitations, etc… Once we get you moving well and then moving often, you will feel more empowered to take on any physical challenge you desire.


After having a bulged disc in my lower back for 3 years and living in constant pain, I thought there was no hope for me. Then I met Matt and he changed my life. Through his expertise in creating individualized exercise programs and coaching me on healthy eating habits, I was able to achieve amazing results. There is no more pain and I feel great!


For years after my children were born I struggled with my weight. Up and down 30-40 lbs, several times, several diets and always gained it back. At 53, after my HS reunion and news of a grandchild on the way, I finally realized I needed to get serious if I wanted to enjoy and live a long healthy life. I was tired of feeling tired, out of breath and embarrassed about my weight. My daughter Cassandra who had been already working out with Matt had encouraged me to meet with him to get started. I did and I knew I was in the right place with the right person immediately. Matt was so kind, understanding, and full of good information about working out and nutrition. He is always gentle in his approach, encouraging and supportive.He understood where I was starting from and what I needed and pushed me when he knew I was ready for the next level. I have been with Matt for over a year and have lost 40 lbs and have never felt better! I can honestly say I am enjoying life to the fullest. There’s no greater feeling. I am in control now. If you are thinking of joining, don’t procrastinate, just try it, but be patient and give it time . You will be so proud of yourself and love the results!

We do everything on an individualized basis before you join our family! So we like to learn about your hopes and dreams and then do a complimentary transformation strategy session to nail down your specific goals and how we can best help you reach your full potential.